Our Story

BIGGIE® is a high-end Hip-Hop Fashion Brand founded by Wang and two Australian partners in Australia in 2017. The company BIGGIE AUSTRALIA PTY LTD was incorporated in Sydney in 2017.


The meaning of BIGGIE is one that is big, important, impressive, or successful (alternative spelling of BIGGY). The name BIGGIE originated from a misspelling of the word "BAGGY", which was picked to signify that the brand was intended to provide oversized or loose-fitting clothes.


BIGGIE® sponsors many outstanding college students, young artists and talented athletes around the world, with the highly recognized trademarks of the "No big deal" slogan and the Sunflower logo.


BIGGIE® stands at the intersection of classical eastern culture and modern western art, presenting a unique blend of the East and the West, with the design philosophy of "SIMPLICITY is the ultimate sophistication".